Let’s face it: IT managers are not salesmen and often can be completely misunderstood with “geek speak”. With terms like BYOD, SNMP, NAC, MDM and even PC can become confusing to the non-initiated.
The key is to sell the sizzle not the steak.
In other words what decision makers want to hear is not BYOD but how awesome it will be if “Johnny” can bring his laptop he got for Christmas to do school work. Without having to do a lot of training for the teachers or risk to the network.